Naming guides & brand intelligence
The BrandScreen blog is where we publish practical naming guides, teardowns of the best-named startups, and product updates — everything you need to choose a brand name you can actually own.
Do I Need to Trademark My Business Name?
Whether you need to trademark your business name, what a trademark actually protects, and how to check for conflicts before you file — explained in plain terms.
How to Name a Startup: A Step-by-Step Guide
A practical, step-by-step guide to naming your startup — from generating ideas to checking that the name is actually available across trademarks, domains, and more.
How to Check If a Business Name Is Already Taken
A step-by-step guide to checking whether your business name is available across trademarks, domains, business registrations, and social media — before you commit.
Why 'Stripe' Is a Great Startup Name
A teardown of Stripe's name — a short, real-word, ownable brand — and the naming principles you can borrow for your own startup.
Introducing the Brand Score
The Brand Score rolls trademark, domain, entity, and search-competition signals into one 0–100 measure of how ownable a name is. Here's how it works.