Introducing the Brand Score
The Brand Score rolls trademark, domain, entity, and search-competition signals into one 0–100 measure of how ownable a name is. Here's how it works.
The Brand Score is a single 0–100 number that measures how ownable a prospective brand name is, combining four screening signals — trademarks, domains, business entities, and search competition — into one comparable metric. Starting today, every BrandScreen report leads with it.
Why one number
Screening a name produces a lot of raw signals: how many similar trademarks exist, which domains are open, whether there's a Delaware entity conflict, how competitive the search term is. Individually, each is useful. Together, they're hard to weigh. The Brand Score does the weighing for you so you can compare finalists at a glance.
How it's calculated
The score blends four sub-scores, each on a 0–1 scale where 1 means fully clear and ownable:
- Trademark (40%) — an exact live registered match is a hard blocker.
- Domain (25%) — weighted toward the exact-match
.com. - Search competition (20%) — harder-to-rank terms score lower.
- Business entity (15%) — an exact registry match counts against you.
There's one important guardrail: an exact live registered trademark caps the final score at 15, because no amount of domain or SEO upside makes a legally blocked name safe to build on.
What you'll see
On every report, the Brand Score appears at the top with a color-coded risk band and a breakdown of each contributing signal. You can watch it recalculate live as the slower signals (like the multi-state entity sweep) resolve.
Try it
Want to see the score in action? View a sample report to see a fully unlocked example, or screen your own name to get your Brand Score in seconds. New to naming? Start with our 7-step naming playbook.