Brand risk score

One score for how ownable a name is.

Every signal — trademarks, domains, entities, social and search — weighed into a single 0–100 score, with a breakdown and an AI review.

Try:
Five signals, one number, in seconds.
How it works

Every signal, weighed into one number

01

Run a check

Enter a name and we screen trademarks, domains, entities, handles and search at once.

02

We weigh the signals

Each area is scored and combined into a single 0–100 brand risk score.

03

Read the breakdown

See the per-signal scores and an AI review explaining what's driving the number.

A number you can act on

The score isn't a black box. It rolls up every check and shows you exactly where a name is strong and where it's exposed.

  • A single 0–100 score with a clear risk band.
  • A per-signal breakdown so you know what to fix.
  • An AI review that explains the score in plain English.
brandscreen.ai/report/brightpath · Score
88
/ 100
Low Risk
Trademark82
Domain91
Entity86
Search competition79
Who it's for

Compare names on one yardstick

Founders deciding

Put your finalists side by side and let the score break the tie.

Agencies presenting

Back up a naming recommendation with an objective, explainable number.

Investors & operators

Quickly sanity-check the brand risk on a name before a launch or deal.

FAQ

Brand score, answered

What goes into the score?
Five signals — trademark conflicts, domain availability, business-entity filings, social handles, and search competition — each scored and weighted into a single 0–100 number with a risk band.
Does a high score mean a name is safe to use?
No. A high score is a strong positive signal, not a clearance or a guarantee. It's designed to help you compare and prioritize names — always validate finalists with a licensed attorney. See our Disclaimer.
How should I read the breakdown?
Each bar shows a per-signal score so you can see what's pulling the number up or down — for example a clean domain but crowded search. The AI review summarizes the story and flags what to look at first.
Can I compare two names?
Yes — run each name and compare their scores and breakdowns. Because every name is measured the same way, the score is a fair yardstick for shortlisting.

Score your name now

Get a free 0–100 brand risk score with a full breakdown.