Notchkin: The Best-Named New Startup We've Screened — 97/100
We ran a batch of new startups through BrandScreen — trademarks, domains, entities, and search competition. Notchkin scored a near-perfect 97/100.
Notchkin is the best-named startup in our first BrandScreen batch screening — scoring a near-perfect 97/100 on the Brand Score. We ran a batch of newly launched startups through the same checks a founder would run before committing to a name: USPTO trademarks, domain availability, state business entities, and search competition.
Why Notchkin scored 97
- Trademark: 100 — zero exact live marks on the USPTO register
- Entity: 100 — no conflicting business filings across Delaware, California, Texas, or New York
- Domain: 90 — .com, .ai, .io, and .co all available
- Search: wide open — almost no existing footprint to displace
That combination is rare. Most names fail at least one of these checks — an existing trademark in a related class, a taken .com, or a crowded search results page you'd spend years fighting through.
What makes a 97-point name
A great name isn't just catchy — it's clear. Notchkin is a coined word: distinctive enough that no one else is using it, pronounceable enough to spread by word of mouth, and unclaimed everywhere it matters. No trademark landmines. The domains you actually want, available. Room to rank from day one.
That's the pattern behind almost every high-scoring name we screen: invented or unexpected words dramatically outperform descriptive ones, because the descriptive names were claimed years ago.
See Notchkin's full live report →
This is a series
The Best-Named Startup award is a recurring BrandScreen series — we batch-screen new cohorts of startups and crown the strongest name, using the same scoring behind every BrandScreen report.
Naming a startup? Screen your name before you build it →